VALUE DRIVER NUMBER 7 OF 8: CUSTOMER SATISFACTION
VALUE DRIVER NUMBER 7 OF 8: CUSTOMER SATISFACTION
Hello, this is Jack Kearney, Managing Director of Trinitas Business Valuations.
CUSTOMER SATISFACTION is an obvious driver of Sellability, right? It is the seventh Value Driver. How satisfied are your customers is going to be important to a buyer. Again, when a buyer buys a company, they are buying the future, so, when you leave and run off into the sunset, they are going to want to know how is this business going to be performing when you, the owner, are gone. To drive up your score on this attribute, you have got to really quantify empirically, quantitatively measure customer satisfaction. Probably the most well liked, most well respected way to do that is called the net promoter score. You will be measuring and benchmarking your performance on the likelihood that your customers are going to recommend you. The more customer data you have, the more you will know for your own peace of mind that your customers are satisfied, but the more acquirers will also be able to see that your customers are satisfied, and likely to repurchase from you. If you would like to learn more about your customers’ satisfaction and likelihood to continue buying from you, go now to fill out The Value Builder Questionnaire™.
The Value Builder System™ is a statistically proven methodology designed to increase the value of a privately held business. The Value Builder Score™ is an evaluation system driven by an algorithm that evaluates a business on the eight core value drivers that acquirers (investors or lenders) consider when buying (investing in or lending to) companies. The Value Builder Score™ gives a comprehensive assessment of the "Sellability" (“Investability” or Credit Worthiness) of your business, whether you want to sell next year or just to know that you're building a valuable asset for the future. After analyzing more than 52,000+ businesses, analysts at The Value Builder System™ have discovered that companies with a Value Builder Score™ of 90+ received offers that are 71% higher than the average-scoring business. The Value Builder System™ is available exclusively through an experienced and authorized group of advisors, known as Certified Value Builders™, such as Trinitas Business Valuations. Click on one of the buttons below to discover whether you are ready to sell your business (The Value Builder Pre-Score™) or whether your business is ready to be sold for the best price, terms, & conditions (The Value Builder Score™).